What are groups?
Groups and roles may seem to be similar concepts, but they have different purposes. Roles are used to grant apps to users, and groups are used to delegate administration of users. Group are especially helpful in large organizations.
- Groups are typically departments, like sales, marketing, customer service, or engineering
- Roles are collections of apps, like PR tools, social media, development, CRM
You can create and manage groups under Users > Groups. A group consists of a name and the user who is responsible for managing the group. For example, an Engineering department manager could be responsible for managing all users in Engineering.